Built by fundraisers for fundraisers and creators.
We built the tool we wished existed: a way to reach new supporters through the creators they already trust. The next generation of fundraising starts here.
Read the story ↓“Acquiring new donors by direct mail can cost as much as $1.25 to raise a dollar. We do it for as little as 10¢.”
The math isn't working
Direct mail is still the backbone of donor acquisition, and the math has quietly stopped working. It takes a large investment up front, in printing and postage, long before a single gift comes back, and organizations often spend a dollar or more to raise a dollar. Every year the paper costs more and response rates slip, so for many organizations it simply isn't practical anymore, and the return has slowed or stopped. Too often the shortfall gets covered by cutting something that mattered.
Every nonprofit I've worked with has the same line in its strategic plan: reach the next generation of donors. That generation spends its time on social media, listening to creators it trusts. THRIVE! exists to help nonprofits meet them there, alongside the programs that already work, not in place of them.
What THRIVE! does differently
With THRIVE!, nonprofits don't pay anything upfront to raise money. When a creator raises funds for a cause, they earn a share of what comes in. Creators — the people your future donors already trust — put the cause in front of their audience, and everyone is paid on results. Or hire a creator directly to create content for you at a rate you can afford.
Social media has earned much of its bad reputation — it rewards outrage, comparison, and noise. But the same platforms that can make people feel worse can also move real money to real causes when someone uses their voice well. THRIVE! gives creators a reason to point their influence at something that matters, and gives their audience something better to do than scroll. That's not a side benefit. It's part of why this exists.
A THRIVE! team member reviews each organization, checking it against IRS records, before its page goes public.
Nothing goes live, and no gift comes in, until the nonprofit signs off on the creator and their rate.
Every name, email and record goes straight to the organization, so the relationship stays theirs.
When a nonprofit hires a creator, THRIVE! holds the payment until the nonprofit confirms the work is done.
Our fees are on the pricing page, and a creator's rate is shown on their page before anyone gives.
Questions go to a person at THRIVE!, not a ticket queue or a bot.
The principles this runs on
Acquisition should be paid out of new money, not out of the budget that funds the work.
Every name, every email, every record goes straight to the organization. Always.
Verified 501(c)(3)s, verified creators, and disclosure of exactly who earns what.
Thirty seconds to give, a bar that moves, and a thank-you that means it.